Get an independent perspective on how you are positioned

In order to fine tune your strategy and business practices, it is vital to understand clearly how well those practices operate in the eyes of your key contacts - be they investors, investees, advisors, private equity firms or any other stakeholder that plays an important part in the success of your business.

Typical questions we address are:

  • Do our target LPs really understand our key differentiators?
  • Do LPs appreciate the additional resource we direct at our investor relations programme?
  • How do our deal origination processes stack up versus our closest competitors?
  • Which areas of our value enhancement offering are most useful for portfolio CEOs?
  • Do GPs feel our sponsor coverage approach needs to be more sector specific?

These studies enable our clients to obtain a clear view on their perceived strengths and weaknesses, as well as the opportunities and threats seen to affect their firm. They explore our clients’ differentiators versus peer group and the ways in which key contacts feel that these can be exploited to the full.

We work with our clients to design studies that focus on the issues and groups that are important to them. Our studies are executed in such a way that they can be integrated into ongoing communications benchmarking processes, enabling our clients to track progress and obtain early warning of any shifts in market sentiment.